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Exploring the meaning and implications of the controversial term “New Black”

beloved african american couple cuddling and smiling on couch
Popular culture
30 July, 2020

The term “New Black” has generated intense debate and controversy in recent years within the African American community. Often used to describe a specific group of African Americans, this term’s meaning and implications can vary depending on who uses it and in what context. As cultural identities continue to evolve, understanding the nuances behind such terms becomes increasingly important. In this blog post, we will explore the origin of the term “New Black,” delve into its meaning, and discuss why it generates such spirited conversations.

Origins of the term “New Black”

The concept of the “New Black” can be traced back to a time when African Americans were pushing for greater representation, diversity, and social mobility. The notion suggests that some African Americans have not only risen above ingrained racial barriers but have also adopted values and behaviours associated with mainstream (and often white) culture. In doing so, they discard some aspects of their racial identity traditionally associated with blackness.

Understanding who the “New Black” describes

When people refer to someone as a “New Black,” they typically identify that individual as distinct from other African Americans who may be more aligned with traditional black culture. This distinction often applies to individuals who have achieved noticeable financial success or celebrity status. People branded as “New Blacks” are sometimes viewed as embracing a more assimilated approach to their identity while distancing themselves from historical struggles faced by their community.




Critiques of the term

There is considerable criticism regarding using the term “New Black.” Many opponents argue that labelling someone as a “New Black” perpetuates division within the African American community by creating an unnecessary hierarchy based on differences in socioeconomic status or cultural values. They believe that using such terms detracts from unity and overlooks the diverse experiences within black communities.

Furthermore, critics argue that the concept reinforces the idea that African American culture is somehow inferior and that adopting aspects of white culture is the path to success. This view can be seen as inherently racist and perpetuating harmful stereotypes.

Conversely, some assert that labelling someone as a “New Black” can be a positive identifier, signalling progress in terms of representation and diversity. They argue that it’s essential to recognise diversity within the black community and understand that individuals can embrace various cultural practices and beliefs.

The term “New Black” continues to fuel passionate debates within the African American community. It sheds light on the complexities of race, identity, and culture in modern society. While some see the term as divisive, others view it as an opportunity to celebrate progress and the evolving nature of black identity. It’s important for everyone – regardless of race – to have respectful and open conversations about such influential terms and strive for greater understanding in our diverse world.

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