Swedish company Bluewater, a water purification and beverage solutions provider, has expressed deep concern over the link between ‘forever chemicals’ and female infertility. The firm urges governments, businesses, and the public to work together to eliminate PFAS chemicals from our environment.
The shocking revelation that PFAS chemicals in our bodies may decrease women’s chances of getting pregnant by 40% has alarmed Bluewater’s founder and CEO, Bengt Rittri. He calls for global collaboration to safeguard future generations.
On Earth Day, celebrated annually since 1970, people around the world advocate for environmental reform. Despite increased awareness, we still need to overcome numerous threats like pollution and contamination of essential drinking water.
Rittri highlights the Centre for Disease Control and Prevention reports indicating that PFAS chemicals have been found in 97% of Americans’ bloodstreams. These chemicals are linked to serious health issues like cancer, liver damage, and thyroid disease. While banned in consumer products since the early 2000s, PFAS chemicals persist in our environment and drinking water.
Rittri believes businesses need to invest in safe drinking water solutions. Bluewater’s purification appliances have been independently tested and proven to efficiently remove these dangerous ‘forever chemicals’ from tap water. The company offers consumers peace of mind by eliminating up to 99.99% of health-threatening contaminants.
However, turning to bottled water isn’t a foolproof solution either. A study published in the journal Water Research and led by Johns Hopkins University researchers detected PFAS substances in 39 out of more than 100 bottled waters tested. And in 2022, a French study showed that 78 per cent of French bottled mineral water tested in a report published by the environmental group Agir pour l’environment contained microplastics, which have been found by other studies to contain or to have been coated by PFAS chemicals. Ultimately, collaboration is key in addressing this pressing issue and ensuring a healthier future for all.
“For anyone who cares about their health and wellbeing, these findings are frankly horrifying because we do not know enough about threats posed by chemicals in plastic,” said Bengt Rittri Statistics indicate that 50 per cent of French people drink bottled water every day, with annual sales topping 8.8 billion litres, highlight the scale of the problem.
“I’ve spent the past 40 years of my life working as an entrepreneur bringing technologies to market that help the health and wellbeing of people, from indoor air purifiers to water purifiers. So I’m acutely aware there is no silver bullet to tackle the expanding climate emergency and chemical contamination of the water we drink, the food we eat, and the air we breathe, yet I remain optimistic that we can harness our ingenuity to tackle the issues if we act faster as individuals, businesses and government’s with in investing in the future of the planet ,” said Mr Rittri.
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