To celebrate 40 years of the Originals Desert Trek and the boot’s role in Jamaican culture, British shoe manufacturer Clarks has teamed with reggae label Trojan Records to produce new songs promoting the brand.
For the #ORIGINALSREMIXED campaign, Clarks will take Trojan’s hit Let Your Yeah Be Yeah from The Pioneers and task four DJs and producers – Tokimonsta, Mighty Crown, Riva Starr and Toddla T – to produce new tracks which will be made available for exclusive free download on the Originals site in July.
Alongside this #ORIGINALSREMIXED have produced exclusive films in each of the artist’s home towns documenting who each of these celebrated musicians really are and the thought process that goes into creating a track in their own unique styles!
To coincide with this partnership, Clarks will roll out an exclusive Trojan Desert Trek boot, plus a coffee table book documenting those who have worn and sung about Clarks Originals shoes. The publication will feature photographs, interviews, and previously unseen archival material, and explore how footwear made by a Quaker firm in the small, quiet, English village came to be the ‘baddest’ shoes in Jamaica.
Clarks shoes have been popular with Jamaican ‘roots men’ for decades. They have been the footwear of choice for dancehall entertainers like Tenor Saw, Sugar Minott, Josey Wales and most recently Vybz Kartel whose 2010 hit song Clarks paid homage to the shoe.
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